I had been socially awkward for most of my life. I’d show up in social situations and not be able to remember if the person I was talking to was married or divorced, had one kid or three, was a Republican or Democrat. Acquaintances would ask me questions and I couldn’t think of what to say in return.
Half of me was worried I’d let slip something stupid about my life, and the other half was scared that I would totally screw up what I should have known about their lives. Nearly every conversation filled me with anxiety. When I could, I’d say as little as possible and leave the room. I rarely spoke on the phone. Work was a safe haven: the conversations were safe, scripted, and professional. I worked a lot.
In the summer of 2008, right before I made the decision to get on Facebook, I read an article in The New York Times by Clive Thompson called “Brave New World of Digital Intimacy.” Clive wrote about something social scientists call “ambient awareness”:
Each little update—each individual bit of social information—is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend wouldbother to call you up and detail the sandwiches she was eating. The ambient information becomes like “a type of ESP,” an invisible dimension floating over everyday life.
Ambient awareness not only made perfect sense to me, it was what I’d been missing my entire life. My fear of interaction and social situations meant I didn’t interact with people. I didn’t know how. A form of ESP—some way of knowing enough about people’s lives to be able to have a comfortable conversation—was exactly what I needed.
Like Gladwell’s concept of weak ties, the idea of ambient awareness was information I could act on. All I had to do was get in the rhythm of seeing what was happening in people’s lives through status updates and other postings; that way, when I connected with them in real life, I could have a conversation. I knew when someone had been promoted to vice-president, or when they had been fired. I knew if his or her relationship was “complicated.” And not only could I recognize people, I could recognize their kids.
The running joke about Twitter was, “Who wants to know which breakfast cereal you’re eating?” The answer?I do. When in doubt, I could have a conversation about Corn Flakes.
???
The full story, like most stories of love affairs, is long and complicated. Read it here.
I love being on the radio. These days, it’s not much different than talking on the phone to a friend who’s really interested in what you have to say. And so all you have to be is really engaged in the discussion. Like life. Like radio.
I never knew selling socks could be so stressful — or, what kind of economic system is this, anyway?
I’m in the mall today with my daughter Shannon, and we’re shopping for socks. They need to be red, and high – just over her knee – it’s Halloween after all, and she needs to be the perfect Snow White. She’s detailed her costume out down to the height of the sock.
We strike out in three stores, but finally find a shoe store where the salesguy sees us looking at the socks and comes a-running. “Can I help you find exactly what you’re looking for?” Shannon explains her sock needs, and he hustles us over to a different section, flips furiously through the rack, darts in the back room. Comes back with a pair that he talks about passionately but honestly. “These are boys socks. And…I’m sorry, they have a white stripe. But they are mostly red and because they are boys socks they should up to just the height you want them to.”
Shannon says they’ll do. She darts off to her next favorite store, “Forever 21” and I make the purchase.
“Phew” says the sales guy. I notice the flat black earlobe-stretching earring in his ears. “I made my sock quota.”
“You made your sock quota?”
“Yeah. I had just about given up. What were the chances someone would walk in the store 20 minutes before closing and buy a pair of socks? You made my quota. And my day. Thank you.”
“Wow” I said. “I am SO glad I made your day.”
I tell Shannon the story and she looks at me seriously. “What happens if he didn’t make his quota, mom?” I tell her I didn’t ask.
We skip into one last store to get a pair of leggings, which she gleefully finds unattended. We go to pay, and the woman behind the counter says casually, “Oh, and if you’re looking for socks to go with those, it’s buy one pair half off on the rack behind you.”
I drop my wallet in astonishment. “Don’t tell me YOU have a sock quota?”
She nods grimly. “Yeah. And even worse.” She leans over the counter conspiritorally. “I have an insole quota.”
An insole quota. Man, I feel for her. And this time I know what question to ask. “So what happens if you don’t make your quota?”
She shakes her head and sighs. “Not good. First you don’t get promoted. If it happens a few times, they demote you. And it doesn’t take long before they actually fire you. Happens all the time.”
Wow. How sad is that. An economic system based on punishing people if they don’t sell customers stuff they probably don’t want. That’s got to change. No wonder I hate malls so much. It can’t be sustainable. It can’t be fun. And, yeah, this I never knew. Selling socks –one of the most stressful jobs ever.
I am nine-years old, and my friends have decided to hold an intervention on my behalf.
“Lisa, we need to talk to you.”
They are all there – my bff’s (even though we didn’t use acronyms to describe relationships back then.). But these were my blood sisters, pinky promise, cross-my-heart-and swear to god we’ll be friends for life friends.
I look up. I am seated cross-legged on a yellow shag rug. They are standing above me. This can’t be good.
“Here’s the thing. We all know you like to talk about stuff that is really important, but…”
(pause)
“I mean, you know how you always like to talk about the abortion issues and stuff like that?”
I nod.
“Well, sometimes we just like to play with our Barbie’s.”
And that was it. Just like that, I pretty much stopped talking. I had already been rather socially inept, and now, in one sentence, my friends confirmed all of my worst fears: “People don’t want to hear what you have to say.” And “There’s a time and a place to talk about the important stuff. But it’s not here, not now.” And, even worse, “Barbie is where it’s at. Just worry about being sexually attractive and shut your mouth, will you? That’s all you need.”
***
Flash forward…many years. I am talking to one of my current bff’s, Amy. We are discussing the fact that Social Media brings out the best in you, the things you always wanted to do. It allows you to experiment. To make mistakes. To be creative. To help people. To talk about stuff people don’t always talk about. Here. Now. Anytime. From anywhere in the world.
And that’s what I do. I don’t always talk about the abortion issue, but sometimes — when it’s important — I do indeed talk about it. And I sure talk about everything else under the sun. I talk about trends in technology, and what the future has in store. And that funny dance we do around sexual relationships. And politics and the world economy. I tell people about the things I say to my kids, because sometimes those discussions are helpful to other people with kids. Sometimes I create art just ‘cuz I like to create art. And sometimes I even lol and mean it.
Some days I still worry that everything I say is “wrong”. Some days people still tell me to shut up, or make it clear that what I have to say isn’t all that important. But much to my surprise, the world doesn’t end when that happens. And talking about things that I believe are important sure trumps not talking.
photo courtesy another dear friend who never tells me to shut up: Audrey Huffenreuter
Is commenting on news articles a new form of entertainment?Apparently.
One thing that has never ceased to amaze me in Social Media is the way people comment on blogs, stories, news articles. It truly is “new media” — blog comments as entertainment. What a fascinating way to watch what people really think.
Early on in my foray into Social Media, my friend Tim Brunelle said “Public conversations are not for the squeamish.” Which is exactly why I like to have them so much. Talking about your ideas, insights, beliefs and having people question, hate, attack what you say — there’s something liberating and humbling and downright awe-inspiring. “OH. THAT’S what people think. And guess what — It’s not always what *I* think.” I’m not always right. I admit it. But how on earth will I ever find out without putting it out there and inviting commentary? I will always be proud to say something interesting enough to get people talking.
Here’s what sparked this particular post: The Globe ran a story about The Good Men Project Magazine, a magazine I’ve started with Tom Matlack and Benoit Denizet-Lewis. We got attacked in the comment section. (Note: I, personally, got off relatively unscathed, short of the guy who accused me of being involved in a “nefarious polyamorous incident”. Tom and Benoit got called to task for everything from having a hyphenated name to not having their shirts tucked in.). All in all, it was another great day at the office in the ongoing quest to do what we set out to do from day one — “spark a national discussion about what it means to be a good man.” The fact that sometimes the conversation turns ugly? Hey, that’s the way the world works sometimes.
Advice Goddess Amy Alkon joins in the fray with a passionate rant against the ranters: “You want something manly to rail against, rail against the way men are victims of paternity fraud and get a raw deal in custody battles all too often. Then again, no, don’t just rail. Do something about it — do what Tom Matlack is doing…taking an issue he cares about and getting a conversation going, and getting people to take action to be better men.” (and ends up talkin’ porn with the guys, to boot).
Men want to write and read about their feelings? Ooooh, call the gay police. Isn’t it possible that guys can love MMA and self-exploration at the same time? Can’t a man still be a man while writing about how much he loves his kids or what it was like to grow up without a dad?
I think instead of writing for the GMP, I’ll submit exclusively to Penthouse Forum and Fantasy Football Weekly from now on. Maybe then I’ll finally be accepted into the League of Penises.
Half the negative comments here are borderline illiterate (”…lost there masculine fighting spirit”), half are playground-level unfunny (”short the company stock”) and half express a bizarre fear of hyphenated names (allrightythen, did your mom dump your dad and abandon your family after banging Daniel Day-Lewis? Clearly, some unresolved baggage there you might want a team of psychiatrists to probe.) Yes, I realize that adds up to three halves — about as logical as those who just can’t accept that there can be man-centric magazines/newspapers/e-zines that ARE entertaining and insightful, AREN’T exclusively about rating the ten best non-augmented racks in Hollywood or debating the evils of the designated hitter rule, and yet, at the same time, AREN’T, as you seem to suggest, just cleverly disguised propaganda rags to estrogen-ify an entire generation of men. Bottom line: lighten up, naysayers, and don’t read it if you fear that it’ll make you suddenly want to go shopping for dust ruffles.
As the publisher of The Good Men Project Magazine, I thought a two minute synopsis of where we’re at with the magazine was in order. It’s been an awesome month since we launched.
What does it mean to be a good man? And do men even want to entertain that question? Behold…
We went live on June 1, confident that the world needed a new kind of men’s magazine—one that dares talk about “the inner lives” of men.
What makes us different? We talk about sex without “selling sex.” We publish daddy bloggers, Army Lieutenants, and a transgender FTM who wants desperately to be a good man. We celebrate women (which may be why we’ve been so popular with them), and we publish women. We talk about fathers and sons without resorting to predictable clichés. We publish compelling features about teen suicide, addiction, and the death penalty. And we tackle the bad-man hype that seems to be everywhere these days.
Can a men’s magazine that takes men’s issues seriously prosper? Do men want to read about what it means to be a good man? We’re banking on it. And then banking on it some more. And then giving a substantial portion of our proceeds to organizations that help at-risk boys through The Good Men Foundation.
Questions? Please ask. After all, it’s our goal to start a nationwide discussion around these issues.
(Quick shout-out to Good Men Project Magazine editor-at-large Benoit Denizet-Lewis, for the copy above and most of all the great things around the magazine in general.)
I’ve started sending out a weekly email of social media tips to those people who have asked me for advice in the past. It started as tips for my friends at the newly launched The Good Men Project magazine.
The tips are somewhat random, mostly for those just starting out in social media, but these happen to be my favorite insights from being immersed in it these past two years.
1) Try this: Use Facebook to slowly expand out from your core friends, and Twitter to meet hundreds of complete strangers. Want to turn strangers into friends? (Whenever I tweet this, it immediately gets Retweeted around the world).
How friends are born: stranger > follow > @ > dm > FB > email > phone > friend
2) Twitter sucks until you have 100 people following you.
3) The best way to get a lot of followers on Twitter is to follow a lot of people. Look for people who are saying interesting things, are following people you know, like or admire. To start, follow 100 more people than are following you. Use the list function to organize as needed.
4) 10,000 is the magic number (10,000 followers or friends or subscribers or whatever) at which you go from having a social network to having your own personal media channel. What does that mean? When you reach that number, suddenly you are noticed — by influencers, journalists, investors, other media channels, advertisers. Not everyone wants that, of course. If you want a social network just to socialize with people you know, do that. But if you’re looking to build a platform that gives you a wider reach, 10,000 is a good goal.
5) Be helpful.Chris Brogan (who is my personal social media hero) says:
“Helpful is a secret, powerful club, and the way into it is by thinking first about what the other person needs, not what you want, not what you want to give, not what you think is best….Be mindful when you’re helpful. Think first and then deliver what you can for the other person or people. The results are astounding and different.”
The results are astounding and different. This is one you’ve got to try to believe.
6) Use bit.ly(or any other URL shortener) to shorten long links on Twitter. Have trouble writing in 140 characters? There is elegance in brevity.
7) In Social Media, I generally use the 1/3 rule of thumb. 1/3 is links to well-researched content that I think would be helpful to those in my network. 1/3 is conversations, helpfulness and promotion of other people’s stuff. And 1/3 is my own person insights (that quest to be ever helpful) or content (blogs, photos, stories, poems, art) I myself have created.
Figure out your own formula. That’s what works for me.
Blog Commenting is the key to the universe. Ok, a tad of an overstatement. But it’s pretty f&%ing amazing if you do it well. You can a) get known by influencers b) help other people, by shedding your own particular insight on the topic at hand. c) become more insightful and more articulate in the process.
You know you’re dong it well when people start commenting on your comments.
9) Social Media helps you to become clearer in your communications. @copyblogger Brian Clark says: Want to be clear in your writing? Clarity comes from deeply caring if people truly understand.
10) Finally: my “Social Media Map of the World.” This is my own, personal way that I use social media. The networks I’m in, the relative importance to me, the types of content I put out in them.
And if you are looking to use Social Media to actually make money (since, last I checked, we live in an economic society), look on page three. When I track the places where all of my sales, projects, jobs, work has come from, it’s always at the place where the networks overlap. And the beauty of it is, there’s no hard sell involved. At that intersection, you’ll find that other people talk about YOU – how helpful your are, or how creative, or how smart, or how thoughtful, or what a great writer – whatever you DO really really well – it will always get noticed at the place where the networks collide.
“The subhead looks funny. I can’t figure out if it should have a period.”
We all keep working. Benoit will figure it out. He’s been a writer for the New York Times Magazine. The author of two books. Surely he can figure out a period on a subhead without help from us.
“Can anybody help me figure out why it doesn’t look right?”
“I’ll google it.” Henry doesn’t sigh, but his foot starts tapping a little faster. Benoit says, “I’ll look on Salon, see how they do it.” “Hmmm…they’re inconsistent, let’s try Slate.”
My keyboard clatters as I type. “Forget those pubs, how does the Times do it?” I hadn’t wanted to worry about subhead punctuation protocol, but we’re four days away from launching our own online magazine, and it has to be right. We search for subhead trends in every publication we aspire to.
“Does anyone know how to change the size of a video in blog post?” Sarah had been surprisingly quiet as she chewed her lower lip.
I lean slightly right, point to the part of the screen she’s scowling at. “Maybe…I think….here…in the embed code. Try reducing these numbers by a percentage.”
Sarah’s face lights up. “Ahhhh…calculator?”
I slide my phone over to her. We laugh.
Surely there are more important things I have to do. There are contracts to be signed, revenue models to figure out. There’s the content strategy for the next 6 months, the second book we’re putting together, the playwright we want to hire. But for today, I’ve promised my team I would focus on just the magazine, and that’s what I’m here to do.
I look around the conference room table. We’re a motley crew. It would be easy to label us: man, woman, old, young, gay, straight, single, married, divorced, tattooed, uninked, tall, short, have children, don’t. I won’t bother to tell you which of those describe me. But when you’re committed to a common vision, differences are irrelevant. We all love sentences. We understand the importance of design. We believe in the power of stories. We want to do some good in this world. We want to create something amazing.
And we’re four days away from a magazine launch and the subheads have to be figured out.
“Let’s go with no punctuation.”
“We can’t. Some of the subheads are two sentences. You can’t have a period on the first, but not on the second. That’s why it looks funny.”
“Some of the subheads aren’t sentences.”
“We have to be consistent.”
A while ago I had seen a question floating around the internet. The question was “If you were investing in a CEO, would you care how passionate they were?”
My answer to that question was that I think sometimes excitement gets mistaken for passion. Pure excitement about something? No – look at the numbers instead. But – to me – passion is really about caring. In relationships. In business. In life. And yeah, caring is important. Caring about the little things. Caring about the big things. I’d put my money on passion. For sure.
Benoit and Henry have settled on a format for the subheads. I know they will move on; a standard has been set, documented, and put in place. We will be consistent. We will be clear. We will be interesting. We will care, always.
There are new decisions to be made. “Hey Lisa.” Benoit is ever-serious as he poses the next important question. “Which headline do you like better for this article – ‘monogamously challenged’ or ‘make love like an animal, cuddle like a man?’”
I smile. I wouldn’t trade working on this launch for any job in the world.
NOTE: This story first appeared on The Good Men Project blog July 8, 2009, shortly after I had begun working on the project.
“So what’s the book about?”
The cold drizzle on Newbury Street was threatening to become a downpour, and I was pretty sure Tom Matlack, whom I had met five minutes ago, was wondering why I wasn’t wearing a coat. “Well, it’s all essays. Haven’t you seen the website? It really explains what we’re trying to do.” I shook my head. “No, sorry, I think your website was down when I tried to get on.” As first impressions with a potential new client go, this was not going to be one of my better ones. We duck into the small restaurant. But by the time the waiter had poured our glasses of water Tom had enthralled me with his vision of the project.
“One essay is about this guy – he was locked up in Sing Sing. You know Julio Medina?” I’m shaking my head “no” again, but by now it didn’t matter. Tom might as well have been in the jail along with Julio at that moment instead of in a French bisto with hard crusty bread. “Julio watched while people got knifed. All the time. And the worst thing you could do when you got knifed was to get blood on your uniform. ‘Cuz then you’d have to either be a witness, and talk, and be killed by another inmate. Or not talk and be put in solitary confinement.”
We order Diet Pepsi’s, take small sips, swallow. “And one day, a guy got knifed right in front of Julio, and he couldn’t walk away. He couldn’t. He held the guy until the guards came.” Tom barely takes a breath of air before launching into the next story. “And this other guy, he worked as an architect. His marriage was failing, they had come from India, he had no one to talk to except for the janitors in the building he would ultimately condemn for structural instability. Or take Kamber. A war photograher. The guy’s brilliant. Brilliant photos. And all he knows is the war, and when he tries to come home and live a normal life, it makes no sense to him. I think he’s off in a foxhole in Afghanistan right now.”
“See, it’s all about the defining moment in these mens lives. The first person view, the telling of the story is what’s so powerful. Guys usually don’t talk about this stuff.” He looks away for a moment. “My own story is in there if you want to read about that mess.”
We walk back to his office and Tom hands me a manuscript. Like any other book draft, it’s plain, unadorned, nothing more than black type on white copier paper. Tom and I shake hands. I tell him I’ll get back to him with a proposal to help market the book. I walk to my car, flip through the manuscript, pick a story at random, begin to read: “Everything I know about being a man I learned from women, and especially when we were stoned and in bed, fucking and/or talking.”
I’m in.
As someone who doesn’t own a tv and who, for many years, had more books than friends, I have often said, “I believe even a mediocre book can be redeemed by one great sentence.” But as I read the manuscript in my car that day, I see that it is full of great sentences. Every story pulls me in, drags me under its spell, gives me a little more insight into the distinct world-view of what it means to be a man. My belief in the project and what it stands for is so strong, so profound, I want to get started *that day*. I read some more. It hits me. I will do something with the sentences. I’ll take the best sentences, 10 of them, no, 100 of them. I’ll make them come to life, these tiny glimpses of defining moments. I’ll create 100 videos, each video a sentence or two. I will help tell the story of the Good Men Project the best I know how. By simply using the words of the men who created it.
Update:The book was published last fall, along with a film and companion DVD, amidst a fanfare of dozens of positive reviews from bloggers, in magazines and newspapers, and on radio and television. A series of live events has been unfolding beginning with Tom Matlack and Julio Medina on a visit to Sing Sing prison.
Since that day I first learned about the project last April, I’ve watched The Good Men Project grow into a true “worldwide discussion” about what it means to be a good man in our society. (The latest movie screening is in the works in Norway, there are groups of supporters in England, Australia, Germany, Canada, others). I’ve watched public conversations unfold that touch on topics as diverse and provocative as divorce, death, parenting, war, prison, losing a job, losing a spouse, homosexuality, racism, religion, rape, sports, pornography, infidelity, politics, raising daughters, raising sons.
I’ve watched men who say “I’m not sure if I can write” become commenters, bloggers, authors. I’ve seen people connect with each other, help each other, solve problems together.
What comes next? Those of us who are already in The Good Men Project are going to keep talking. About issues unique to men. About what it means to be “good”, in a society where the role models served up to us are confusing, at best. And we’ll continue to tell stories that offer insights to others, to give voice to those who have said in the past: “I don’t know how to talk about that”.
Our first next step is to launch an online magazine June 1, 2010. But we’re most excited about watching The Good Men Project unfold as it will – through the collective voices of the men and women – who helped create it.
“My very photogenic mother died in a freak accident (picnic, lightning) when I was three.”
Vladimir Nabokov wrote those words in 1955, buried in a paragraph somewhere within “Lolita.” I never read the book. Nabokov’s voice is, for the most part, too flowery, his sentence structure too complex for my taste.But in 2000, Billy Collins wrote a poem about the random way that death strikes, and used Nabokov’s words as the spark.
In 2006, I read that poem, and my voice changed.
It struck me (forgive the pun), that those two words: (picnic, lightning) told a complete story and were no more than two nouns held together by a small piece of punctuation. Wow wow and wow. My new goal in life became my desire to do * that*.
But first: Why develop a voice? What’s wrong with the one you have?
Chances are, nothing. If people for the most part understand what you say, if they don’t doze off in the middle of your sentences, if you can make other people smile and laugh – well, then. You’re doing something right.
But…see – embedded in that sentence above is what I try to do better. In every sentence I write, I strive for 1) clarity 2) brevity 3) engagement and humor.
I want a voice that’s strong and clear and distinctive and funny.
Here are some reasons YOU might want to think about your voice, especially if you are doing a lot of writing, or communicating in the online space:
1)It makes what you say more memorable
2)People come to know you more through your writing, and tend to view you as a friend
3)It shows a certain confidence, especially if your voice is distinctive
4)You can use it to topple stereotypes
5)It gives you a framework to evaluate your own writing
A few guidelines:
1)Ask yourself what you want people’s perception to be when they read something you wrote. Go so far as to try to imagine the exact words you want other people to say. Maybe it’s “That Steve, he’s a fount of knowledge. So informative. So helpful.” Maybe it’s “Jill always makes me laugh.” Or maybe it’s “Have you read Chuck? Man, that guy can tell a story.”
2) Work backwards. Now it’s easy, right? You want to be known as an expert – make sure most of what you say is fact-based. You want to be known as a great storyteller? Remember: every story has a beginning, middle and end. Stay present, all the way through that journey.
3) Want to be funny? Hint One: wait until you think or say something that makes you laugh out loud. Quick, write it down. Hint Two: Find a group of people who share some knowledge that not everyone does. Think of an insight only that group would understand. Hint Three: Eggplant is inherently funny.
4) What you say is far more important than how you say it. (This should remind you of rule #1 of branding – how you act is more important than what you say about yourself.)
5) Think about your personality. What do you love best about life? about yourself? Really. Let us hear it in your voice.
6) Whatever else you do, strive for clarity. Copyblogger Brian Clark writes:Want to be clear in your writing? Clarity comes from deeply caring if people truly understand.
So there you have it. Get out there: Experiment. Practice. My goal these days is to combine the brevity of a message on a bottlecap with the cadence of a poem with the clarity of an instruction manual. And if I can’t get you to laugh with the mention of an eggplant, well. I’ll just keep working at it.
The World Missed Out On ?Shame? http://t.co/p0hQXEBa exploration of men and the complications of goodness in the movies @goodmenproject http://www.twitter.com/lisahickey
@travisaholland @TMatlack Thanks! Yes I'm very interested in working with you as well. Email me at lisa at goodmenproject dot com any time. http://www.twitter.com/lisahickey
I think instead of writing for the GMP, I’ll submit exclusively to Penthouse Forum and Fantasy Football Weekly from now on. Maybe then I’ll finally be accepted into the League of Penises.