Archive for June, 2009

Monthly Archive

Wed 24 Jun 2009

We are all curators of the world.

Posted by Lisa Hickey under random, social media
[8] Comments

photo: eleanorhartwick

photo: eleanorhartwick

We are defined by what we share.

There’s a lot of talk these days about people being “curators”. Brand curators, journalistic curators, and, as I like to say, curators of the world.  We come across all this stuff in our day-to-day life, stuff we find helpful or interesting or entertaining and we share it with our friends. When I tell people who don’t know about Social Media that Social Media has changed my life they look at me like I’m a little insane (which is ok, ‘cuz that’s part of my brand.)  But the reason it’s changed my life so much is because I have learned to share. I give away everything I can – every idea, every bit of business advice, everything I learn, everything I find interesting. I’ve come to find that it’s what I’ve always wanted to do. I just didn’t know how.

Here I share with you Damien Basile’s Tumbler Account, which he shares with the world.

 

Wed 17 Jun 2009

Social media advice of the day

Posted by Lisa Hickey under random, social media
[2] Comments

photo laughlin

photo laughlin

Blog the important stuff. Be really clear about what you’re asking people to do. Give them a reason to believe.

Related advice: The word “because” is the most motivating word in the English language.

 

Sun 14 Jun 2009

Social Media and Branding Presentation for Ad Club

Posted by Lisa Hickey under Uncategorized, advertising, branding, digital, social media
[4] Comments

Ad Club Present2

I’ve been doing a lot of presentations lately, mostly speaking about Social Media and Branding. Here’s one I did for the Boston Ad Club. I’m sharing it because several people have asked for copies. I tried to make it as helpful as possible, and have included some (but not nearly all) of my commentary along with my slides.

One caveat: Everything I learn changes daily. This gets at some of my core thinking, but the rapid growth of new ideas in this field is astounding. Learn what you can from all this, but please, don’t hold me to anything. : )

Social Media and Branding, quite frankly, is one of my favorite things to talk about, so if you want to hear more, ping me and let’s connect. I’m always happy to have a call, an email, a tweet or, if physically possible a cup of coffee. Feel free to connect with me anywhere.

Thanks, and as always, comments are welcomed and encouraged.