3369648154_6227fed412_sThere’s a lot of talk about friends these days. What is a “real” friend, and are online friends real or not, and oh, what about brands, could they possibly be your friend?

And at one point I had tweeted “A friend is someone who would show up at my funeral.”

Which is close, but hey, my friends in Singapore and Australia got a little nervous, and I *really * don’t want to exclude them.

So here’s an even more radical thought: “You are my friend if we treat each other like friends.”

I don’t care if you’re someone I’ve known forever, or hugged in real life, or only had a couple of online conversations with. I don’t care if we have shared interests, or for the most part, even shared values. And yes, you can be a brand, and no, you don’t have to come to my funeral. You don’t even have to send virtual flowers.

How does someone treat me like a friend?

I’m pretty easy. If someone doesn’t want anything from me except for friendship and doesn’t talk badly about me behind my back, they’re in.

Think about this for a moment. One thing I’ve noticed about some online friendships is that, in the end, there are a lot of people out there who really do want something from me. They ask me for something that I just can’t give them at that moment in time and poof! They disappear. It’s not that I mind the asking. I mind the disappearing. Because, truly, I will help ANYONE if I am physically able. But I can’t help everyone, all the time, for free, and still survive. And I certainly can’t buy everything everyone wants to sell me.

And my friends know that. They simply never care if I’m unavailable at any moment in time. Because they know me enough to know I’ll be there when I can be there. Always.