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I’ve been doing a lot of presentations lately, mostly speaking about Social Media and Branding. Here’s one I did for the Boston Ad Club. I’m sharing it because several people have asked for copies. I tried to make it as helpful as possible, and have included some (but not nearly all) of my commentary along with my slides.

One caveat: Everything I learn changes daily. This gets at some of my core thinking, but the rapid growth of new ideas in this field is astounding. Learn what you can from all this, but please, don’t hold me to anything. : )

Social Media and Branding, quite frankly, is one of my favorite things to talk about, so if you want to hear more, ping me and let’s connect. I’m always happy to have a call, an email, a tweet or, if physically possible a cup of coffee. Feel free to connect with me anywhere.

Thanks, and as always, comments are welcomed and encouraged.

Dear Ev,

On Thursday, March 19th, my Twitter account, @lisahickey got suspended.

I immediately wrote to Twitter Support as suggested in the TOS and told them I thought I had been mistakenly suspended.

I have yet to hear back from Twitter anything about my account. I  tried to find out through other channels (@spam, @crystal) exactly what the problem is but no one responded to me. I understand you do not have many employees and have a whole lot of people with problems. I apologize for being one of them.

At the time of my suspension I had over 8,000 followers on Twitter. I had gotten them over the course of 3 months, which is fairly quick, even in Twitter time. Is that the reason why? I have no idea, because no one at Twitter will have a conversation with me.

The reason I would like my account back is that Twitter, quite frankly, changed my life. I have been telling this to people wherever I can, including the following:

–I am speaking with Ad agencies, College/Universities and Business Organizations about how to build a personal brand using Social Media, and in particular, Twitter. Every time I speak somewhere, new followers pop up on Twitter.

–I am talking to HR departments about the possibility of a program they can put in place where I will teach employees about how to use Social Media and Twitter to build their networks *before* layoffs occur. This idea came directly from something someone said on Twitter: “The problem with most people’s networks is that so much of them are a part of the corporation that just let them go.”

–I am consulting with three businesses on how they can use Social Media and Twitter for the following very specific business problems:
1.) For a manufacturing company, how it can expand it’s distribution into Russia, Mexico, France and Australia.
2.) For a consumer/b2b client, how it can use Social media for greater content distribution, awareness and information.
3.) For three different ad agencies, how they can use Social Media (including Twitter) for themselves and for their clients.

– And finally, I am consulting with a country on how they might use Twitter for benefits every bit as powerful as those I have experienced as an individual.

Today, the people of Twitter came out in full force to help me try to get my account unsuspended. I can’t thank them enough. What I saw today was exactly what I love about Twitter. People get together. Share ideas. And good things happen.

Thank you everyone, who put in a good word on my behalf.

Twitter has been life-changing for me because it lets me meet new people, share ideas with them and create action in ways I never before thought possible.

In this time of an economic downturn greater than we have seen in recent history, I am doing all this because Social Media and Twitter, more than anything I have seen before, gives me hope.

And I would gladly give away my learning, give away my skills, give away my ideas, give away just about everything I deem valuable, for others to see the hope and potential that I see with such a powerful new medium.

Ev, I am doing all this because I believe in Twitter.

The only question I have left is “Does Twitter believe in me?”