http://lisahickey.com Wed, 10 Mar 2010 14:51:17 +0000 http://backend.userland.com/rss092 en [caption id="attachment_244" align="aligncenter" width="180" caption="photo: laughlin"][/caption] TONIGHT, WEDNESDAY, MARCH 10, 7-8pm EST. "Twitter Party" talking about "The Best Advice You Ever Got."   Hosted by The Ad Club. Moderated by me. Join Us!   http://www.adclub.org/wwtwitterfeed The Ad Club of Boston is running a sold-out Women’s Leadership Forum. As part of the buzz-building, they've ... http://lisahickey.com/the-best-advice-i-ever-got-thoughts-on-life-women-leadership-and-learning/ [caption id="attachment_344" align="aligncenter" width="300" caption="braincake photo by hfb on Flickr"][/caption] Thought Leadership involves two things. Thinking. And Leading. Leading requires action. Too often, people who view themselves as “Thought Leaders” are great at the first part. http://lisahickey.com/on-thought-leadership/ Oh, the stories brands tell! Yesterday. I’m on Twitter. A Tweet leads me to a blog post written by Hugh MacLeod. On the blog – some great quotes about entrepreneurship. One in particular, strikes a chord: "People buy your product because it helps fill in the narrative gaps in their ... http://lisahickey.com/people-buy-your-product-because-it-fills-the-narrative-gaps-in-their-lives-an-explanation/ [caption id="attachment_326" align="aligncenter" width="300" caption="photo: orphan jones on Flickr"][/caption] When I worked in advertising, my desk was always in disarray. And as aghast as I was about my own clear lack of organization, I’d be equally aghast when I went to an account persons office and saw their neat-as-a-pin desks. How ... http://lisahickey.com/the-messy-desk-theory-of-creativity/ I started blogging, tweeting and using other social networking/sharing/media sites not too long ago. The experience changed my life, in amazingly powerful ways, a comment that is still met with a great deal of skepticism almost everywhere I go. But “Social Media” (a phrase that doesn’t even do what it's really ... http://lisahickey.com/this-is-not-a-social-media-blog/ You can do lots of stuff when you’re thinking of how to create content. Whether it’s for an individual blog or website, or a company one, or a facebook page, or what have you. You can give people information. You can explain how to do something. You can report on news. ... http://lisahickey.com/why-art/ [caption id="attachment_304" align="alignright" width="240" caption="photo: foxtongue"][/caption] Whenever I am writing something – email, blog post, proposal, tweet, love letter – I almost always do three drafts. In the first draft, I try to make it logical. The second draft I try to make it interesting. The third draft I try to make it short. Note: ... http://lisahickey.com/3-drafts/ [caption id="attachment_291" align="aligncenter" width="485" caption="Ad Headline: The Tsunami Killed 100 Times More People Than 9/11"][/caption] [caption id="attachment_292" align="alignleft" width="100" caption="Guest Post by Jim Mitchem "][/caption] Last week DDB Brasil was publicly scrutinized for publishing a print ad and :30 television spot for the World Wildlife Foundation that caused quite ... http://lisahickey.com/throttling-the-creative-engine/ [caption id="attachment_288" align="alignright" width="240" caption="photo: jessicafm on Flickr"][/caption] When cars were first invented, they didn’t have blinkers. It was only after the fact that people studying the effect that cars had on society said “hey, it looks like people keep crashing every time the person in front of them turns. Too ... http://lisahickey.com/blinker/ Gain 7 billionity followers! Make 80 trillionity by doing this! We're all concerned about being liked and being comfortable with money. These are two common insecurities that people prey on, especially much more so now in social media than ever. Thinking that way is the old wide fish-net push way of ... http://lisahickey.com/twitter-is-for-friends-not-fiends/