I was eating supper with my daughter, Allie. We were discussing the future of advertising. Believe me, everything else I might have been discussing with a seventeen-year-old was off limits.
Me: “I think you have to look to YouTube for the future of TV commercials.”
Allie: “But really mom, who would go to YouTube to watch a commercial. I can’t imagine anyone would go seek out, say, a Honda commercial voluntarily.”
Me: “Hah! How about a commercial for a $375 blender?”
Allie: (shakes her head)
Mom: “A guy blended an iphone – an iphone – and got 6 million people to watch it on YouTube. It turned into smoke. It was pretty cool.”
Allie: “I want to see that.”
Me: “Precisely.”
Anyone who has ever tried to get the last word with a 17-year-old knows how hard that is. About as hard as getting 6 million people to *want* to watch your commercial.
This post originally appeared on Jim Mitchem’s “Obsessed with Conformity” blog.
